Every day we select clothes and wear them, when walking around and meeting others. While this sounds mundane, it can be said that through this process we express our individual sensibilities and style to our surroundings. Fashion is a means of expressing individuality, and designing and tailoring clothes represents a process of shaping your aesthetic and set of values into a concrete form. The Faculty of Popular Culture’s Fashion Course aims to prepare students to become the pioneering professionals of the next generation.
Students attain every technique necessary for designing fashion, such as drawing design, pattern making, cutting, and sewing. At the same time, students learn the history and philosophy of fashion, and enhance their critical understanding while also creating the opportunities to present their work and research. This includes planning a show and exhibition, creating a shop, and transmitting information and the latest trends online. You are free to choose any creative method in the Fashion Course.
Today cheap mass-produced “fast fashion” dominates our society so much that people are starved for clothes with originality. A piece of apparel you create can thus become another person’s special item of clothing. People fascinated by fashion: designers who will change the world are created on this course.
Enjoyment and excitement arise from wearing and looking at your favorite clothes. This constitutes the foundation of fashion design. First year students aim to obtain techniques in sewing and making patterns, while also building their own ideas about fashion.
Students firstly attempt to design a piece of clothing for one specific person. What kind of clothes does a person feel comfortable wearing? What is the shape that fits a human body? Since every human body differs, students work with nineteen torsos with varying body shapes but a similar size. Laying fabrics on the torsos, finding beautiful lines, and shaping the fabrics, students learn through hands-on lessons.
The course features classes that help students to search for their own aesthetic and the roots of what they find beautiful. An aesthetic sense and individuality is the axis for creating fashion, and students aim to shape their own images and ideas into concrete forms.
Fashion has created new values side by side with culture, a sense of aesthetic, and critical theories for each era. Studying fashion’s relationships with the media, people, and other cultures from theoretical perspectives deepens the process of creation.
In their second year students take one step further in design. Undertaking more complicated design and pattern-making projects like jackets, students attain more advanced knowledge and techniques in designing clothes.
Presenting your clothes is also a vital part of fashion. There are many ways to present fashion, including fashion shows, publications, websites, copywriting, videos, and shop design. The course offers classes on fashion presentation through online and print media, the history of fashion and criticism, website production, graphic design, and photography—training skills in delivering fashion from every possible perspective and technique. Acquiring this ability to “deliver” fashion is a distinct characteristic of SEIKA’s Fashion Course.
In addition, the course features project-based classes encouraging collaboration between students in the fashion and music courses. Releasing their work online and through events, and exploring new ways to communicate, these experiences become footholds towards creating fashion for the new era.
In order for students to deepen their specialized areas in the third year, they are divided into classes according to their fields of interests.
Students who want to concentrate on “making” fashion advance their draping and pattern-making techniques, and launch a fashion brand.
Students who are passionate about delivering and spreading excellence in fashion plan unique exhibitions, including the process of conceptualizing and writing exhibit commentaries. Students also have the possibility to learn and actually produce interior design for a fashion store and fashion show.
Those who are interested in thinking about the ideas behind fashion can choose seminar-style classes led by fashion critics. Research themes are broad and unlimited: Students interview upcoming fashion designers and explore the history of fashion.
Armed with the knowledge and techniques that they have obtained in each class, they then form their own style that will lead them to their future career.
Utilizing the knowledge and techniques they have gained, students now get to grips with their graduation projects for promoting their work to the outside world.
The students who concentrated on “making” fashion try to build spring/summer and fall/winter collections, and even sell their graduation projects. The students who learned how to “deliver” fashion culture set up websites, proposing new approaches for releasing the latest fashion trends, as yet unknown but full of potential. Collaborating with students from the Music Course, students also plan a show that fuses fashion and music. Meanwhile, the students who studied “thinking” about fashion submit dissertations based on a symposium and talk event planned with guest designers. Further investigating the relationship between fashion and contemporary culture, they can then form their own points of view.
To create pioneering work requires inspiration that is flexible, the techniques to shape ideas into forms, and critical perspectives to look at the future. Everything obtained throughout the four years on the course leads up to students’ graduation projects.
Students obtain the abilities to create cutting-edge fashion design, to transmit and distribute fashion, and to critique fashion culture. Armed with these abilities, students are then capable of bringing fresh worldviews, finding their own position in the rapidly changing industry.