We discover who people are through their choice of music and clothes. Talking about our favorite song by a certain musician or the style of clothes we buy at a certain clothing store help people to understand who we are . Today music and fashion have become fundamental tools for expressing our individuality. Deep understanding of music and fashion thus guides us to learn our own identities, worldviews, aesthetic sense, and the relationships with people and society.
SEIKA’s Faculty of Popular Culture, the first program of its kind in the country, approaches this new culture academically. It prepares students to become the next generation of creators by producing music and fashion, delivering content to audiences and the outside world, and researching relevant history and creative methods. Furthermore, by integrating music and fashion the faculty also equips students with the capability to generate new work, and as yet unnamed fields and jobs.
Our faculty members are leading artists at the forefront of the era, and have pioneered new scenes and genres. Their words and talent provide immense stimulation and inspiration. Popular culture creates a “me,” connects people, and even changes the world.